Art Deco represented luxury, glamour, exuberance, and embraced the technologies and machines.Deco contributed to many areas of design in its time and was widely used in consumer products, which include cars design, architecture, graphic design, interior design, industrial design, fashion and cinema.This style flourished between the years of 1930 and 1940 and spread through the west.
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| Art Deco spire of the Chrysler Building in New York City; designed by William Van Alen; built 1928–1930. |
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| Tamara de Lempicka, "The Musician", 1929 (oil on canvas). |
Art Deco main characteristics include elements such as —geometric shapes, bold curves, strong vertical lines, motion lines, airbrushing and geometric patterns. In the 1930 the elements of aerodynamics started to emerge in art deco and this was the result with the obsession of manmade machines and their new obsession of speed and power. This new notion of aerodynamic would strongly influence train, automobile, and aeroplane design in the era.
Graphic design also adhered to these characteristics but made less use of ornate motifs and replaced them with striking geometric shapes, strong use of line in various angles and geometric patterns. Also the use of rectilinear typefaces was used which provided improved legibility.
Art Deco made an incredible impact on typography. A.M. Cassandre’s Bifur was a main typographer and created typeface for the era, the typefaces composed of thick base forms ornamented with thin filler lines.. Broadway and Peignot are two other Deco typefaces we see all the time.
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| Peignot typeface. |
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| Broadway typeface |
References
http://www.pinterest.com/thebigmachine/art-movements-art-deco/
http://99designs.com/designer-blog/2012/06/05/art-deco-a-strong-striking-style-for-graphic-design/
http://visualartsdepartment.wordpress.com/deco/
http://gds.parkland.edu/gds/!lectures/history/1925/artdeco.html
The Thames and Hudson
Dictionary of Graphic design and Designers
1992-98 Thames and Hudson Ltd,
London UK
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